Your Company’s Brand: The Culture Effect

“It takes many good deeds to build a reputation, and only one bad one to lose it.” 

– Benjamin Franklin


The DNA of your company’s brand is essentially the FEELING people get when they think about your business. This feeling comes from how well you have managed to burn a particular impression of your company into the minds and hearts of others. This impression is largely your reputation.

And managing your reputation IS managing your brand.

Though, looking after your company’s brand is about more than just regulating optics and perception, it’s also about managing experience. It might surprise you to learn that this is best done by focusing upon the health of your company’s culture.

The working conditions and attitudes at your company, when assimilated, become an overall MOOD at work that influences how your employees behave as well as their level of engagement and job satisfaction. This is your culture. The effect of your culture upon your people influences your customers’ experience. And it is this customer experience that largely builds, sustains, and/or damages your brand reputation. 

Your work culture is the soil in which your company’s brand grows.

Nourish the soil and your brand will bloom.


For more on growing your ability to build and maintain stronger brand through strengthening culture, please visit newayz.ca/fst and check out The Foundation of Successful Teams™ training system. We’re helping teams to consistently improve culture, engagement, and proficiency over time.